PRIVACY POLICY :
1. Introduction
Etechinvest LLC ("we," "us," or "our") operates the Ultimate SMS Platform ("Platform"). This Privacy Policy explains how we collect, use, share, and safeguard personal data in connection with your use of the Platform, both as an account holder and as a processor of recipient data you upload for messaging purposes.
2. Data We Collect
2.1 Account Data
Name, email address, phone number, billing information, and login credentials associated with your Platform account.
2.2 Recipient Data (Uploaded by You)
Phone numbers, names, and any other recipient information you upload, import, or input into the Platform for the purpose of sending SMS messages. You act as the data controller for this information; we act as a data processor on your behalf.
2.3 Consent Records
Where captured through the Platform, opt-in timestamps, opt-in source, and opt-out (STOP/UNSUBSCRIBE) history associated with recipient phone numbers.
2.4 Message and Delivery Data
Message content, delivery status, timestamps, and carrier response codes for messages sent through the Platform.
2.5 Usage Data
IP addresses, browser type, login activity, and platform usage logs.
3. How We Use Your Data
3.1 Account Data
Used to provide and manage your Platform account, process billing, and deliver customer support.
3.2 Recipient Data
Used solely to transmit the messages you compose to the recipients you specify, via connected SMPP routes, toll-free numbers, or 10DLC-registered sender IDs. We do not use recipient data uploaded by you for our own marketing or analytical purposes.
3.3 Consent Records
Used to enforce automatic suppression of opted-out numbers and to provide you with an audit trail of consent for carrier compliance purposes (e.g., toll-free verification, 10DLC registration reviews).
3.4 Message and Delivery Data
Used to provide delivery reporting, troubleshoot delivery issues, and maintain service logs required for carrier compliance and abuse investigation.
4. Your Responsibility as Data Controller
If you upload recipient data to the Platform, you represent and warrant that:
- You have obtained valid, documented, and verifiable consent from each recipient to receive SMS messages from you.
- You have the legal right to collect, upload, and process this data under applicable law, including GDPR, TCPA, and CTIA guidelines.
- You will not upload data obtained through purchase, scraping, or any source lacking direct recipient consent.
- You are responsible for responding to data subject requests (access, deletion, correction) from your recipients regarding their personal data.
5. Data Sharing
We do not sell recipient or account data. We may share data with:
- Upstream SMPP/SMSC Providers: Recipient phone numbers and message content are transmitted to our upstream SMS carriers/aggregators solely to deliver your messages.
- Payment Processors: Billing information is shared with payment processors to complete transactions.
- Legal Compliance: Data may be disclosed where required by law, regulation, legal process, or to investigate suspected abuse, fraud, or violations of our Terms of Use.
6. Data Retention
6.1 Account data is retained for the duration of your account's active status and for a reasonable period thereafter for billing and legal record-keeping.
6.2 Recipient data, message content, and delivery logs are retained as necessary to provide the Service, support carrier compliance audits, and investigate complaints, after which they are deleted or anonymized.
6.3 Consent and opt-out records are retained for the duration of the messaging relationship and for a reasonable period thereafter to demonstrate compliance with applicable consent requirements.
7. Recipient Rights
Recipients of messages sent through the Platform may:
- Opt out of receiving further messages at any time by replying STOP to any message received.
- Contact the sender (the Platform account holder who sent the message) directly to exercise data access, correction, or deletion rights regarding their personal data.
- Contact us at the address below if a sender cannot be identified or fails to honor a data request, and we will take reasonable steps to assist.
8. Security Measures
We implement technical and organizational measures, including encrypted data transmission and access controls, to protect account and recipient data from unauthorized access, loss, misuse, or disclosure.
9. International Transfers
As a US-based company, data processed through the Platform may be transferred and stored outside your country of residence. We take reasonable steps to ensure such transfers comply with applicable data protection laws.
10. Cookies
The Platform's web interface uses cookies and similar technologies for session management, security, and usage analytics. You can manage cookie preferences through your browser settings.
Our website and platform use cookies and similar technologies to enhance user experience, analyze traffic, and for security purposes. You can manage your cookie preferences at any time through our Cookie Preferences center, accessible via the link in the site footer, or through your browser settings.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be communicated to account holders, and the effective date at the top of this policy will be updated accordingly.
12. Contact Us
If you have questions about this Privacy Policy, wish to exercise a data right, or need to report a compliance concern regarding messages sent through the Platform, please contact us at info@etechinvest.com.